‘Behind The Face‘
Clinique For Men

Daniel Dae Kim, Jeremy Jauncey, and Levison Wood star in new Clinique For Men Campaign.

We started with a simple truth: traditional men’s skin care ads celebrate unobtainable looks and lifestyles, and we wanted to change that. We teamed up with 3 faces that embodied the Clinique for Men credo – authentic, successful, confident and caring, and each pursues a life that necessitates straightforward, quality skincare.

Role: Creative Direction
Media: Global Campaign, Product Launch, Out of Home, Social Media

Long form film

1 of 3 in the series — Daniel Dae Kim and Levison wood talk about growing up and what it means to grow into their skin and be comfortable in it.

JEREMY JAUNCEY

DANIEL DAE KIM

LEVISON WOOD

Social and Print Assets

As part of the new Maximum Hydrator product launch, we also captured product assets for social and print (out of home, in-store, brochures) that took the brand into a more modern, masculine tone while maintaining the clean, clinical aesthetic of the Clinique brand.

Behind the scenes for Press and Social

One of the few campaigns that BTS assets were used for press and social — which complemented the notion of going ‘Behind the Face’ and seeing our ambassadors from a different light.

Credits

Creative Direction:
Benjamin Loh, Este Serrano

Designer/Photography:
Kike Besada

Creative Oversight:
Roald van Wyk

Agency Producer:
Martha Kim