The MBPhotoPass program was created as a platform to generate assets for the brand beyond european or digitally generated photography. We look to work with photographers who have a keen eye for composition, skilled in using light, can utilize depth and can capture that moment of climax that makes their Photo Pass truly memorable.

By working with over 40 different photographers and influencers, across 30 diverse locations, each Photo Pass is creatively tied together with the perfect pairing of photographer, vehicle and occasion to tell a relatable and engaging story and connect our fans with different passion points.

Whether traveling through the deserts of Southern California with two toddlers, racing against the clock on famed race circuits in Spain or detailing a five-star Thanksgiving feast from farm to table, each Photo Pass provides a new and unique take on this modern luxury automotive brand.

After 20 Mercedes-Benz Photo Passes completed in it’s first year, 269 images were posted resulting in a total reach of 173 million impressions, a total engagement of 2.3 million likes/comments and earned media totaling to over $4 million.

Role: Creative Direction, Art Direction
Media: Content Creation, Social Media