We developed an innovative AR technology experience with Mercedes by capturing the play style of our ambassador Sloane Stephens. The footage was transformed into a fully immersive voice-activated AR feature.

To activate the experience, guests simply approach the tennis court backdrop and ask, "Hey Mercedes, teach me to play like Sloane," prompting Sloane to appear in the game. Participants are fully immersed in a courtside experience, with an untethered racquet in hand, as they engage in a personalized and sometimes humorous one-on-one tennis lesson, learning form and precision directly from the tennis superstar.

This AR experience brings the essence of Sloane's game to life in an unforgettable, interactive way, and is meant to demonstrate the voice activated functionalities and technology in the new range of cars..

Role: Creative Direction, Social + Press Content Creation
Media: Activation, Augmented Reality, Out of Home