Trojan Condoms creatively
explores the thrill of getting hot and heavy.

Trojan Condoms creatively explores men's fantasies, blending them seamlessly with a message of safe sex. Each video in the series highlights a different scenario that taps into popular dreams and desires—whether it's a roadside adventure or a music induced high—showing how Trojan condoms are an essential part of enjoying these fantasies responsibly. The spots emphasize that pleasure and safety go hand in hand, encouraging viewers to embrace both with confidence.

Role: Creative Direction
Media: TV, Social Media

Film 1 of 3
‘Trojan Original‘

A classic never goes out of style. Inspired by this, we built a world that blends sexiness with timelessness, infused with a touch of Americana and an undeniable sense of adventure.

Film 2 of 3
‘Trojan Ultra‘

For something to be “ultra,” it needs to feel heightened. And what’s more heightened than two beautiful people, alone, poolside with the sun dancing off their skin?

Film 3 of 3
‘Trojan RAW‘

Raw is a rush. When you feel your pulse pounding in your ears. It’s all about capturing that intoxicating feeling of closeness – even when you’re in a crowd.

Credits

Creative Direction:
Benjamin Loh, Nick Sauer

Writing:
Nick Sauer

Brand Strategy:
John Winterkorn

Film Director/Photography:
Blaise Cepis

Agency Producer:
Jenny Lee