At South Padre Island, TX, we hosted the annual Trojan Games during spring break, creating a major beach presence. Spring breakers competed in fun, interactive games like Slip 'n Slide, wall climbing, and tug o' war for a chance to win Trojan swag. The activation successfully engaged the 18-24 demographic, blending fun and brand messaging while driving awareness and participation in a key moment for Trojan.

The activation attracted over 55k people over 3 days with an organic earned media of over $500k from increased brand visibility and user generated content.

Role: Creative Direction, Photographer
Media: Social Media, Activation